Reddit & Quora
Google is not the only place people go to ask questions. Reddit and Quora are full of candid, detailed questions that never appear in Google's suggestion boxes, and they often reveal the language and worries of your audience far better than keyword tools do.
The Reddit and Quora search mines both sites for your topic and pulls out the most relevant threads and questions.
Running a search
- Select Reddit and Quora.
- Enter a topic, brand or question.
- Choose the language and country. All 150 languages and 239 countries are available.
- Click Search (1 credit).
Reading the result
The Map tab shows a tree with Reddit on one branch and Quora on the other, and the matching threads beneath each. The Data tab lists the same threads with clickable links, so you can open the original discussion and read the replies.
The CSV export contains Query, Forum, Title and Link.
Ideas for using it
- Mine the exact wording people use when they are confused or frustrated, and use it in your headings and FAQs.
- Spot questions that have many replies but no good answer on Google. These are easy wins for a thorough article.
- Add the best threads to a Keyword List to share with writers as research.
- Combine with a People Also Ask search on the same topic to see which community questions Google is already answering and which it is not.